She Built a $100M Company From Scratch — Here's the System She Wishes She Had on Day One

Rose Odette spent 14 years at IBM learning how the world's biggest companies actually run — then left to build her own. She scaled it to over $100 million in revenue, deployed across 200 hospitals in the U.S. and NHS Trusts in the U.K. No playbook. No map. Just years of solving every category of business problem in real time.

In this video, Rose breaks down the one distinction most growth-stage founders miss: the difference between tracking outputs and fixing the decision layer underneath them. It's the reason working harder doesn't fix a stalled business — and what actually does.

Get the free funnel template Rose uses to map this out for your own business:
👉 https://bullishonbusiness.com/funnel-template

In this video:
00:00 – Why most weekly reviews measure the wrong thing
02:30 – Rose's path from IBM to a $100M healthcare company
06:15 – The system she built after the epiphany that changed everything
10:15 – What it actually takes to fix this in your own business

If you're a founder running a $500K–$20M company and feeling like the bottleneck instead of the leader, this one's for you.

👉 Grab the free template: https://bullishonbusiness.com/funnel-template

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