Why I Wrote Built to Charge

September 13, 2026•1 min read

Why did I write Built to Charge?

Because motivation may help you start a company—but motivation alone will not help you scale one.

I learned that while building a healthcare technology company that generated more than $100 million in revenue and served more than 200 hospitals across the United States and the United Kingdom.

Real growth requires resilience, customer-driven product design, legal and compliance discipline, institutional-grade planning, repeatable systems, market domination and intelligent capital decisions.

Those hard-earned lessons became Built to Charge: The Seven Strategies for Building a $100 Million Company.

I wrote it for founders and leaders who want more than inspiration. I wrote it to provide a practical framework for building a company that can withstand pressure, solve meaningful problems, grow beyond its founder and create lasting value.

Whether you are well-connected or building while underestimated, excluded or underfunded, sound business principles matter.

The bull does not wait for permission.

It charges.

Rose Odette

Rose Odette scaled her first to market brand to over $100,000,000 and is the author of Charge Like a Bull the 7 Strategies for Relentless Business Growth and the Accompanying Gamplan Workbook, Bullish on Execution: Turning Big Goals into Bigger Wins, Lead Like a Lioness: 7 Archetypes, 100 Challenges and 1 Legacy and Bullish on Immigration: How EB-5 Builds Wealth, Mobility & Multigenerational Security. And The creator of the Pride Path—an identity-based leadership system that helps women build confidence, standards, executive presence, and legacy. Her work blends truth-telling, high-performance execution, and mythic storytelling to help leaders rise from Initiate to Sovereign.

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